Welcome to The Treasure Chest.
The Wizard of Ads Partners are all unique and extremely talented. Some of the partners have written some fabulous books in which you may be interested in reading. If building your business is what you’re committed to then you will find gold buried within these treasures. Feel free to browse around and maybe even purchase something that you may be interested in.
Happy Treasure Hunting.
The Wizard of Ads Trilogy Written By: Roy H. Williams
Purchase one at a time or all three.
With the knowledge of a seasoned business consultant
and the warmth and wit of a natural storyteller, the Wizard
will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of over choice
• escape the need to advertise ‘Sale! Sale! Sale!’
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life
Roy H. Williams & Michael R. Drew
Politics, manners, humor, sexuality, wealth, even our
definitions of success are periodically renegotiated based
in the new values society chooses to use as a lens to judge
what is acceptable. Are these new values randomly chosen or
is there a pattern? Pendulum chronicles the stuttering history of
western society; that endless back-and-forth swing between one
excess and another, always reminded of what we left behind.
Johnny Molson
Ads are not campaigns and marketing is not advertising.
In this book, stories of how ads are created into campaigns and
where advertising is found within marketing. How local businesses
can use the rules of major marketing to not just survive...but thrive.
It's for people just like you slugging it out from your kitchen table ready
to do big things.
Campaign-O-Matic! demonstrates how to:
Find out what is going on in your market, and where your position is.
Dig for that single acorn in your business from which all of your messaging
blooms. Combat look-a-like, sound-a-like, and feel-a-like ads so yours is just
different enough.
Focus your efforts like a laser to get further
Jeffrey & Bryan Eisenberg with Roy H. Williams
You’re on a road trip with an old man and a younger one.
Business stories are told. Wisdom is revealed. A new perspective emerges.
Companies like Costco and Kodak, General Motors and Walmart provide
color and texture as they appear on the horizon and in the rear view mirror.
Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon
give this road trip its rhythm as the four pillars of their success are made plain.
It’s a wonderful success, easily repeated, even by a lemonade stand.
But only if you understand the importance of the marshmallow.
Be Like Amazon is a 2018 Axiom Business Book award winner in the
business fable category.
Tom Wanek
Making powerful statements is easy:
"We won't be undersold."
"Satisfaction guaranteed."
"The best quality at the best price."
But making these statements believable is not so easy. The believability
of your company s marketing message is directly related to your willingness
to risk or spend one or more of six resources. And the more you risk or spend,
the more believable your message becomes.
Money is only one of the six resources you can invest.
Chuck McKay
How many times have you asked "What Do Customers Want?" • Are you
frustrated because you need to increase revenues, and do it NOW?
• Are you upset because sometimes advertising appears to work, other times
it doesn't, and you can't predict which?
• Are you concerned because business is soft and you don't know what to do?
• Are you downright angry with media reps who keep promising to "get your
name out there" but can't seem to get you any results?
By applying common sense "fishing" rules, Chuck McKay claims that you already
know half of what you need to successfully market your business - and you can
easily learn the other half with the help of this book. Fishing For Customers And
Reeling Them In is an easy to follow, step-by-step guide that will help you succeed
at marketing your business even if you've never written an ad before.
Ray Seggern
From the pages of Success Group International's Compass Magazine,
marketing strategist Ray Seggern presents 24 of his most popular columns.
In Onward & Upward Ray's advice can be readily applied to most any small
business. With entrepreneurial spirit his advice can only be described
as "high octane fuel for thought!"
Tim Miles
Fish don’t know they’re in water. We've been like that, too.
Tried-and-trusted methods of communication no longer ring true in today’s
marketplace.
What’s more (or less, as the case may be), the systems you relied upon
are failing... maybe.
If you want to not only survive but thrive in this century, you’re going to
need to reorient yourself to a new way of thinking.
Inside this book, you'll find three sections devoted to case studies, lessons
learned, and stories of business growth, customer delight, and personal
development.
Mike D. Slover
No doubt the internet and national chains gulp up a large share of local
business.
But you, the local business owner, have an advantage.
A local advantage.
Learn secret principles that will make customers visit you not your national,
internet or other local competitors.
Be the biggest local brand standing and thriving by using lovable local
marketing.
Your new-found marketing skills will have your competitors running around like mice on sinking ships. Your dog will speak fluent Japanese. Your toenails will have an IQ of 159. Your feet will slide into your shoes like butter on a hot roll.
You'll become a local business legend.
Now adjust your thinking cap, local genius. Thumb to the front page and get ready to become a local marketing and advertising Strategy Wizard.
Cassandro Marketing 