1. Be Reliable:

Without question, consistent performance is what the customer wants most. More than anything else, the customer wants service they can depend on.

You can achieve this by…

  • Doing what you say you’re going to do.
  • Do it when you say you’re going to do it.
  • Do it right the first time.
  • Get it done on time.

2. Be Credible… To The Point Where You’re Incredible.

The one thing customers are willing to pay for is peace of mind, even if they have to pay a little more for it. Customers will always be willing to come back to businesses who sincerely want to help and have their best interest at heart. Customers want security, integrity and the assurance that if a problem would arise, it will be handled at no extra cost. Credibility brings customers back.

3. Be Attractive:

Your appearance to your customers is important but this also means your employees. Also your store front, inside your business, the lighting, the sound, the little features that decorate your store. Customers draw conclusions about the cleanliness, the order and the simplicity of your service. Anything that your customer sees, feels, touches, hears, or smells concerning your business is shaping their opinion for the better or worse.
(Here’s an extra inside tip… Keep your bathrooms your customers use extra clean. A customer will judge your business based on this one thing alone.)

4. Be Responsive:

This means being accessible, available and willing to help customers whenever they have a problem. It also means keeping them informed, providing service as soon as possible. Don’t keep them waiting, if a problem does occur, be on top of it. Call the customer and let them know there is a problem and that you’re taking care of it. The last thing you want to do is surprise your customer with troubling news at the last minute. Customers hate surprises like that.

5. Be Empathetic:

Being empathetic means putting yourself in the other person’s shoes, trying to understand the other person’s point of view. It means listening. This is the one quality that lacks in customer service today. Customers want to solve their problems and having an empathetic attitude will go a long way to achieving that.

Now go make somebody happy.

Jerry Cassandro
Cassandro Marketing
Wizard of Ads
CassandroMarketing.com

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