From Roy H. Williams Classic Book The Wizard of Ads VALUE.” NOW, THERE’S A WORD that defies explanation. My little dictionary gives a fuzzy definition, then offers several examples of the word in use, such as“What is its market value?” “Sold it below its value.” “Got good value for his money.” What is value? If … Continue reading Perception of Value
9 Smart Strategies To Spark Your Win-Win Business Negotiations
The purpose of a negotiation is to enter into an agreement such that both parties have their needs satisfied, and are motivated to fulfill their agreements as to want to enter into further negotiations with the same party in the future. Many people in business forget that last part… enter into further negotiations with the … Continue reading 9 Smart Strategies To Spark Your Win-Win Business Negotiations
Combine Two Ingredients for Explosive Ad’s
From the archives of the: Written by: Roy H. Williams Relevance and credibility are the matches and gunpowder of advertising. Relevance is a glowing promise that can ignite the flame of desire.Credibility is quiet power: Details. Facts. Proof.The flame of relevance without the gunpowder of credibility is empty, glittering hype; fluffy and without substance. We … Continue reading Combine Two Ingredients for Explosive Ad’s
Communicating Your Reopening Plans to Customers
As US Businesses Plan to Re-Open… “Customer communication is critical to your business during these uncertain times. Your success in a post-pandemic world depends on making consumers feel comfortable returning to your place of business. Consumer’s are looking for businesses that make them feel safe and secure. Businesses must address their fears and uncertainty as … Continue reading Communicating Your Reopening Plans to Customers
So What’s the Next Move?
Photo by Pixabay on Pexels.com From the Archives of the... When a businessperson asks, "Here's where I am right now; so what's the next step?" they expect me to be able to answer them. But I've never been able to do it. Questions about "the next step" invariably makes me ask, "Where are you trying … Continue reading So What’s the Next Move?
The Greatest Business Secret in the World
As Micheal LeBoeuf stated in his masterpiece book, How To Win Customers and Keep Them For Life. “I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind of service I get. I never kick. I never nag. I never criticize. And I wouldn’t dream of making a … Continue reading The Greatest Business Secret in the World
Before You Begin Writing Those Ad’s
From the Archives of the: Which do you think would work better, the brilliant execution of a flawed strategy, or the flawed execution of a brilliant one?In business, it's the flawed execution of a brilliant strategy that usually wins the day.Most advertising professionals are unwilling to question a client's strategy because they're afraid of losing … Continue reading Before You Begin Writing Those Ad’s
Names: A Marketing Myth
You're at a conference table half a century ago with Zora Arkus-Duntov. He's looking for a name for Chevy's sexy new sports car. Someone says "How about Corvette Stingray?" Zora says, "I like it." Any chance of that happening today? I think not. These days someone would likely suggest that someone be brought in like … Continue reading Names: A Marketing Myth
The Value Of Your Smile At Christmas
Your smile costs nothing, but creates something for someone else. Your smile enriches those who receive it, and gives them a chance to smile back. Your smile happens in a flash and the memory of it sometimes lasts a lifetime. Nobody is so rich they can get along without it, and none so poor they … Continue reading The Value Of Your Smile At Christmas
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